Oluwatobi Ayedun

Education:

Georgia State University

Bachelor’s degree in biology with a minor in chemistry and journalism with a concentration in public relations.
  

Employment:

BPCM (August 2014- present)

Full Time Beauty Intern

  • Assist Account Executives to develop monthly PR reports and strategy presentations
  • Perform market research and trend analysis for several brands including Maybelline, Essie, Dr. Jart, Lipstick Queen, Diptyque, and Jin Soon
  • Assist with New York Fashion Week special events back of house
  • Complete daily tasks including clipping daily and monthly publications for client mentions, merchandising the showroom, sample trafficking, assisting at the front desk and operations management

KCD Worldwide (January 2014- present)

Full Time Intern

  • Organized sample trafficking of Marc by Marc Jacobs, Victoria’s Secret, and Anya Hindmarch RTW and ACC using Fashion GPS
  • Compiled print and digital placements and created credit reports/ Ad summaries for three accounts
  • Assisted with check-in and set up of the front and back of house for several accounts runway shows
  • Kept showroom organized, clean, and presentable for market appointments

Saks Fifth Avenue (September 2013-October 2013)

Event Dresser

  • Assisted the models with making fast clothing changes
  • Kept track of the clothing behind the stage and ensure that the next outfit is ready
  • Repaired, cleaned blemishes, and steamed clothes for the show

CollegeFashionista.com (August 2013- December 2013)

Men’s Style Guru

  • Wrote weekly articles on menswear online
  • Photographed students on campus for the website
  • events on campus to bring awareness to the website

Council of Fashion Designers America (CFDA)

Spring Summer 2014 Shows Intern

  • Assisted with front and back of house set up for the shows
  • Helped build the venue for the CFDA Awards
  • Kept crowd under control and made sure seating ran smoothly
  • Soletron.com (January 2013- May2013)
  • Social Media/Branding Intern
  • Managed social media properties such as Facebook, Instagram and Twitter
  • Located street-wear clothing brands and artists to interview and feature online
  • Produced weekly or monthly “Brand of the Day” articles
  • Photographed events for the PR Director

Jeffrey’s Charity Fashion Show (2011-2013)

Production Intern

  • Organized and planned suitable seating for guests
  • Completed marketing activities on Facebook, MySpace, Twitter, and Linked in
  • Account management, editorial desk sides, event planning and new client outreach

Paper Magazine/ Extra Extra Creative (May 2012 – December 2012)

PR and Production Intern

  • Published looks in Summer 2012 “Paper Dreaming” story
  • Media list-building and database maintenance
  • Writing and editing press/marketing materials.
  • Special events assistance and VIP guest relations
  • Clients worked with: Target (Event intern), Liz Lange (Event Intern), HBO (Commercial Styling Assistant), HSN(Commercial Styling Assistant), Superga Shoes

 

Skills:

  • Professional photographer
  • Computer-literate performer with extensive software proficiency including PC, Macintosh products, Photoshop, Adobe illustrator, and all Microsoft Office software
  • Knowledgeable in Cision, Meltwater, and Fashion GPS.